Introduction to Leapmotor
Leapmotor, the new automotive brand under the Stellantis group, has officially launched its campaign in Europe with the slogan ‘The Leap.’ This exciting initiative marks Leapmotor’s entry into the European market, focusing on electric mobility and innovative automotive solutions.
The Technology Behind Leapmotor
Thanks to a joint venture between Stellantis and Leapmotor, the brand combines cutting-edge technology and production capabilities with Stellantis’ extensive distribution network. This partnership allows Leapmotor to introduce high-performance electric vehicles at competitive prices, aiming for safety and technological advancement.
Models T03 and C10: Aiming for Market Impact
The T03 and C10 models represent Leapmotor’s commitment to sustainable and accessible mobility. The T03, a compact city car, boasts a range of 265 km (WLTP) and offers spacious interiors similar to larger vehicles. On the other hand, the C10 SUV combines safety, efficiency, and an intelligent driving experience with an impressive range of 420 km (WLTP). Both models are positioned strategically to capture the European electric vehicle market.
New Campaign: The Leap
Directed by William 9 and produced by Publicis Collective, the launch campaign showcases a metaphorical leap that symbolizes breaking free from conventional habits. Shot in dynamic locations, including Valencia’s modern architecture, the campaign highlights the transformative potential of Leapmotor vehicles, inviting consumers to embrace a new era of electric mobility.
